The audience for short films are different to feature length films. Feature films are aimed a lot more towards Mainstream audience, and are often shown in multiplex'. Since the demand for short films are nowhere near the same as feature length film, the ways of distributing these films have only been limited to specifically licensed film festivals. At these festivals, film makers from all around are able to send their film's in for audience feedback and to see if they can generate some sort of money for their work.
Due to the creation of the internet, distributing short films have become so much easier and simplier. Websites like Youtube are a primary example of anyone can create and upload their short film in order to generate an audience and feedback. Also with the invention of social media sites like Twitter, it's even easier to generate and audience.
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